Real estate · STN 02 — Answer
Ninety seconds,
every time.
A vendor contacts three agencies in an evening. The first callback is a genuine advantage worth tens of thousands. Most jobs go to whoever replies first. This makes that you, every time. Without it, the enquiry waits four hours and lands after they have already booked someone else — and for sales agents, property managers and agencies, that adds up to $54,000 a year.
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What it is costing now
$54,000
a year for sales agents, property managers and agencies. Struck through because it is recoverable.
Based on 2 unanswered enquiries a month at $9,000 average listing value, of which 25% would have converted. Your leak audit uses your numbers, not these.
What changes
Most jobs go to whoever replies first. This makes that you, every time.
Every new enquiry — from any channel, at any hour — gets a real reply inside 90 seconds. Not an autoresponder saying we received your message: an actual reply that asks the next question and moves toward a booking. On the line this sits at station 2, answer — the point where enquiries either turn into listings or quietly stop. Forty names collected on a Saturday, contacted once, never again.
The board — Real estate — answer station
RUNNING- Sat 11:04Open home — 41 attendees capturedOpen homeAll followed up
- Sat 19:30Appraisal request — 4 bed, WestsideWeb formBooked Mon 09:00
- TuePast vendors, 5+ years — 210 sentCampaign6 appraisals
- 06:00Shift summary → principal's phoneReport7 appraisals booked
How it runs
What 90-second speed to lead changes for real estate
01
The clock starts
The moment an enquiry lands, from any channel.
02
A real reply goes out
Personal, specific to what they asked, and moving toward a time in the diary.
03
It keeps going
If they do not reply, it follows up — rather than the enquiry going cold in an inbox.
04
You see the clock
Median reply time is on your shift summary, so the number is a fact, not a claim.
Straight answers
90-second speed to lead for real estate — questions people ask
- We usually get back to people the same day.
- Same day is the industry norm, which is exactly why it does not win. The business that replies in 90 seconds takes the job before the same-day reply is written.
- Agents already follow up their own leads.
- The good ones follow up the leads they remember, on the days they are not at three opens. Every enquiry chased on a schedule is a different number, and it shows up in listings won.
- Can it handle both sales and property management?
- They run as separate lines with their own rules — an appraisal enquiry and a tenant enquiry are not the same conversation.
Same trade
Everything else that runs on a real estate line
Database reactivation
Booked work from people who already know you. No new ad spend.
Long-term nurture
The enquiry that was too early stays warm until it is ready.
Missed-call text-back
A text goes out before the voicemail beep would have finished.
Straight-to-calendar booking
Qualified enquiries land in your calendar. No phone tag, no back and forth.
The pipeline board
Every open enquiry, what stage it is at, and what happens to it next.
Appointment reminders
A booking that does not show up cost you the same as one you never took.
Same station
90-second speed to lead in other trades
Real estate · 90-second reply
Find your leak
in 10 minutes.
We count what is leaking out of your pipeline right now and put a dollar figure on it. Free, ten minutes, no login, no obligation.
You see the number before you spend anything.
free leak audit · 10 minutes · no login