My team won't keep a CRM up to date.

Correct, and that is why this one does not ask them to. It updates from what happened — a reply, a booking, a signed quote — rather than from data entry.

Agents already follow up their own leads.

The good ones follow up the leads they remember, on the days they are not at three opens. Every enquiry chased on a schedule is a different number, and it shows up in listings won.

Can it handle both sales and property management?

They run as separate lines with their own rules — an appraisal enquiry and a tenant enquiry are not the same conversation.

Real estate · STN 04 — Chase

You can see
the whole line.

A vendor contacts three agencies in an evening. The first callback is a genuine advantage worth tens of thousands. Every open enquiry, what stage it is at, and what happens to it next. Without it, no idea what is open, what has gone quiet, or what this month actually looks like — and for sales agents, property managers and agencies, that adds up to $54,000 a year.

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What it is costing now

~~$54,000~~

a year for sales agents, property managers and agencies. Struck through because it is recoverable.

Based on 2 unanswered enquiries a month at $9,000 average listing value, of which 25% would have converted. Your leak audit uses your numbers, not these.

What changes

Every open enquiry, what stage it is at, and what happens to it next.

One board showing every live enquiry and quote, what state it is in, and what the machine will do about it next. Not a dashboard you have to maintain — it fills itself from what actually happened. On the line this sits at station 4, chase — the point where enquiries either turn into listings or quietly stop. Forty names collected on a Saturday, contacted once, never again.

The board — Real estate — chase station

RUNNING

Sat 11:04Open home — 41 attendees capturedOpen homeAll followed up
Sat 19:30Appraisal request — 4 bed, WestsideWeb formBooked Mon 09:00
TuePast vendors, 5+ years — 210 sentCampaign6 appraisals
06:00Shift summary → principal's phoneReport7 appraisals booked

How it runs

What the pipeline board changes for real estate

01
It fills itself
Stages move on real events — replied, booked, quoted, won — not on someone updating a record.
02
Nothing stalls silently
Anything sitting too long in one stage surfaces instead of sinking.
03
You see the money
Open value by stage, so you know what is actually in front of you this month.

Straight answers

The pipeline board for real estate — questions people ask

My team won't keep a CRM up to date.: Correct, and that is why this one does not ask them to. It updates from what happened — a reply, a booking, a signed quote — rather than from data entry.
Agents already follow up their own leads.: The good ones follow up the leads they remember, on the days they are not at three opens. Every enquiry chased on a schedule is a different number, and it shows up in listings won.
Can it handle both sales and property management?: They run as separate lines with their own rules — an appraisal enquiry and a tenant enquiry are not the same conversation.

Same trade

Everything else that runs on a real estate line

Same station

The pipeline board in other trades

Real estate · Pipeline board

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