We usually get back to people the same day.

Same day is the industry norm, which is exactly why it does not win. The business that replies in 90 seconds takes the job before the same-day reply is written.

My jobs are big and infrequent. Is this overkill?

The opposite. When one job is worth five figures, a single recovered enquiry pays for a year of the system. You need it to work twice.

What happens after a storm when everyone calls at once?

Every caller gets an answer and a place in the queue. Inspections are booked in geographic order rather than the order the phone rang.

Roofers · STN 02 — Answer

Ninety seconds,
every time.

A $9,000 restoration is not decided in a day. Without follow-up it is decided by whoever stayed in touch. Most jobs go to whoever replies first. This makes that you, every time. Without it, the enquiry waits four hours and lands after they have already booked someone else — and for roofing contractors, restoration and gutter specialists, that adds up to $61,200 a year.

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What it is costing now

~~$61,200~~

a year for roofing contractors, restoration and gutter specialists. Struck through because it is recoverable.

Based on 2 unanswered enquiries a month at $8,500 average job value, of which 30% would have converted. Your leak audit uses your numbers, not these.

What changes

Most jobs go to whoever replies first. This makes that you, every time.

Every new enquiry — from any channel, at any hour — gets a real reply inside 90 seconds. Not an autoresponder saying we received your message: an actual reply that asks the next question and moves toward a booking. On the line this sits at station 2, answer — the point where enquiries either turn into jobs or quietly stop. Everyone calls at once, you are on a roof, and half of them are gone by the time you are down.

The board — Roofers — answer station

RUNNING

07:12Storm damage — tile roof, Hills districtMissed callInspection booked
11:40Quote #77 — full restoration, $11,200Day-9 chaseReplied "still keen"
16:05Gutter replacement — web formWeb formQuote sent 16:09
06:00Shift summary → owner's phoneReport$11,200 in play

How it runs

What 90-second speed to lead changes for roofers

01
The clock starts
The moment an enquiry lands, from any channel.
02
A real reply goes out
Personal, specific to what they asked, and moving toward a time in the diary.
03
It keeps going
If they do not reply, it follows up — rather than the enquiry going cold in an inbox.
04
You see the clock
Median reply time is on your shift summary, so the number is a fact, not a claim.

Straight answers

90-second speed to lead for roofing — questions people ask

We usually get back to people the same day.: Same day is the industry norm, which is exactly why it does not win. The business that replies in 90 seconds takes the job before the same-day reply is written.
My jobs are big and infrequent. Is this overkill?: The opposite. When one job is worth five figures, a single recovered enquiry pays for a year of the system. You need it to work twice.
What happens after a storm when everyone calls at once?: Every caller gets an answer and a place in the queue. Inspections are booked in geographic order rather than the order the phone rang.

Same trade

Everything else that runs on a roofer line

Same station

90-second speed to lead in other trades

Roofers · 90-second reply

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