Centres · early learning · preschool
Enquiries in.
Tours booked.
A parent enquiring at 9pm has four centres open in four tabs. The one that answers before they close the laptop is the one that gets the tour.
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The board — A childcare shift
RUNNING- 20:12Web chat — waitlist question, 2yoWeb chatTour Fri 10:00
- 21:30Missed call — enrolment askMissed callText sent 21:31
- WedWaitlist check-in — 64 familiesCampaign12 still looking
- 06:00Shift summary → director's phoneReport3 tours booked
Fault report
Where the money
leaks out.
Parents research at night
Enquiries land after 8pm, when the centre is closed and every competitor is too. Answering is a genuine advantage.
Tours are the conversion
A family who tours enrols far more often than one who does not. Everything should point at booking the tour.
Waitlists go stale
Families on a waitlist hear nothing for months, find a place elsewhere, and nobody knows until the spot is needed.
The leak, in dollars
$79,800
a year, gone from childcare centres, early learning and preschools that do not answer fast enough. Struck through because it is recoverable — you already paid to make the phone ring.
Based on 2 unanswered enquiries a month at $9,500 average enrolment value, of which 35% would have converted. Your leak audit uses your numbers, not these.
The production line
Five stations. No hands.
STN 01
Capture
Calls, forms, web chat and socials land in one intake. Nothing lives in a notebook.
STN 02
Answer
Every enquiry gets a reply in 90 seconds, in your voice, day or night.
STN 03
Book
Qualified enquiries book straight into your calendar. No phone tag, no tennis.
STN 04
Chase
Open quotes chased on day 2, 5 and 9 until they answer — politely relentless.
STN 05
Return
Review requests after every job; reactivation campaigns wake your old list.
90 sec
reply to a tour enquiry, at any hour
+19%
more tours booked in the first term
102
five-star reviews collected automatically
Illustrative figures. Your leak audit uses your numbers.
Built for childcare
What runs on a childcare line
AI web chat
A visitor asking a question at 11pm gets an answer, not a contact form.
90-second speed to lead
Most jobs go to whoever replies first. This makes that you, every time.
Straight-to-calendar booking
Qualified enquiries land in your calendar. No phone tag, no back and forth.
Missed-call text-back
A text goes out before the voicemail beep would have finished.
Appointment reminders
A booking that does not show up cost you the same as one you never took.
Long-term nurture
The enquiry that was too early stays warm until it is ready.
Database reactivation
Booked work from people who already know you. No new ad spend.
Review requests after every job
Asked automatically, at the moment the work is freshest.
The 6am shift summary
One message at 6am. What came in, what got booked, what it was worth.
One lead inbox
One intake for calls, forms, chat, email and socials. Nothing lives in a notebook.
Straight answers
Childcare & early learning — questions people ask
- Parents are choosing who cares for their child. Is automation appropriate?
- The automation books the tour. Every part that matters — meeting you, seeing the room, meeting the educators — is entirely human. What it replaces is a parent getting no answer at 9pm and enrolling somewhere else.
- Can it answer questions about vacancies and fees?
- From your own current information, including room-by-room availability and the subsidy basics. Anything specific to a family's circumstances is booked in with you.
- What about families on the waitlist?
- They are contacted on a schedule so you know who is still looking. A stale waitlist is the most common hidden vacancy in a centre.
Childcare sits under Care & education. The same line runs for every trade on the list.
Childcare — the line is running elsewhere
Find your leak
in 10 minutes.
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You see the number before you spend anything.
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