Landscaping · STN 02 — Answer
Ninety seconds,
every time.
Miss enquiries in the six weeks everyone decides, and the year is already smaller. Most jobs go to whoever replies first. This makes that you, every time. Without it, the enquiry waits four hours and lands after they have already booked someone else — and for landscapers, garden maintenance and outdoor construction businesses, that adds up to $40,300 a year.
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What it is costing now
$40,300
a year for landscapers, garden maintenance and outdoor construction businesses. Struck through because it is recoverable.
Based on 3 unanswered enquiries a month at $3,200 average job value, of which 35% would have converted. Your leak audit uses your numbers, not these.
What changes
Most jobs go to whoever replies first. This makes that you, every time.
Every new enquiry — from any channel, at any hour — gets a real reply inside 90 seconds. Not an autoresponder saying we received your message: an actual reply that asks the next question and moves toward a booking. On the line this sits at station 2, answer — the point where enquiries either turn into jobs or quietly stop. Big outdoor work is a considered purchase, and considered purchases go to whoever is still there at the end of the consideration.
The board — Landscaping — answer station
RUNNING- 20:47Hedging + cleanup — missed callMissed callBooked Tue
- 18:33Backyard redesign — 180sqmWeb formConsult booked Sat
- 19:02Quote #59 — deck + paving, $14,800Day-5 chaseOpened twice
- 06:00Shift summary → owner's phoneReport$6,400 booked
How it runs
What 90-second speed to lead changes for landscaping
01
The clock starts
The moment an enquiry lands, from any channel.
02
A real reply goes out
Personal, specific to what they asked, and moving toward a time in the diary.
03
It keeps going
If they do not reply, it follows up — rather than the enquiry going cold in an inbox.
04
You see the clock
Median reply time is on your shift summary, so the number is a fact, not a claim.
Straight answers
90-second speed to lead for landscaping & garden care — questions people ask
- We usually get back to people the same day.
- Same day is the industry norm, which is exactly why it does not win. The business that replies in 90 seconds takes the job before the same-day reply is written.
- My work is seasonal. Does it sit idle for half the year?
- The quiet half is when reactivation earns its money — maintenance offers to gardens you have already built, and nurture for the enquiries that were too early in autumn.
- Can it book a design consult rather than a job?
- Yes. Most landscapers book the consult, not the work, and the booking rules reflect that.
Same trade
Everything else that runs on a landscaping line
Quote follow-up on day 2, 5 and 9
Sent is not the same as answered. Every open quote gets followed until it is one or the other.
Straight-to-calendar booking
Qualified enquiries land in your calendar. No phone tag, no back and forth.
Missed-call text-back
A text goes out before the voicemail beep would have finished.
Database reactivation
Booked work from people who already know you. No new ad spend.
Long-term nurture
The enquiry that was too early stays warm until it is ready.
Review requests after every job
Asked automatically, at the moment the work is freshest.
Same station
90-second speed to lead in other trades
Landscaping · 90-second reply
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