That list is old and cold.

It is a list of people who already chose you once. That is warmer than anything you can buy, and it costs nothing to ask.

Agents already follow up their own leads.

The good ones follow up the leads they remember, on the days they are not at three opens. Every enquiry chased on a schedule is a different number, and it shows up in listings won.

Can it handle both sales and property management?

They run as separate lines with their own rules — an appraisal enquiry and a tenant enquiry are not the same conversation.

Real estate · STN 05 — Return

Your old list
is new revenue.

A vendor contacts three agencies in an evening. The first callback is a genuine advantage worth tens of thousands. Booked work from people who already know you. No new ad spend. Without it, a database of past customers sitting unused while you pay for new leads — and for sales agents, property managers and agencies, that adds up to $54,000 a year.

Book the leak audit

free leak audit · 10 minutes · no login

What it is costing now

~~$54,000~~

a year for sales agents, property managers and agencies. Struck through because it is recoverable.

Based on 2 unanswered enquiries a month at $9,000 average listing value, of which 25% would have converted. Your leak audit uses your numbers, not these.

What changes

Booked work from people who already know you. No new ad spend.

A campaign to the customers already in your database — the ones who bought once, or enquired and went quiet. You already paid to acquire them. Reactivation is the cheapest revenue available to you, and most businesses never run it. On the line this sits at station 5, return — the point where enquiries either turn into listings or quietly stop. Forty names collected on a Saturday, contacted once, never again.

The board — Real estate — return station

RUNNING

TuePast vendors, 5+ years — 210 sentCampaign6 appraisals
06:00Shift summary → principal's phoneReport7 appraisals booked
Sat 11:04Open home — 41 attendees capturedOpen homeAll followed up
Sat 19:30Appraisal request — 4 bed, WestsideWeb formBooked Mon 09:00

How it runs

What database reactivation changes for real estate

01
The list is cleaned
Deduplicated and segmented by what they bought and when.
02
The offer is written
Done for you, in your voice, with a reason to act now that is not a discount.
03
It goes out in waves
Paced so replies are answerable, rather than a thousand at once.
04
Replies join the line
Every response is answered, qualified and booked like any other enquiry.

Straight answers

Database reactivation for real estate — questions people ask

That list is old and cold.: It is a list of people who already chose you once. That is warmer than anything you can buy, and it costs nothing to ask.
Agents already follow up their own leads.: The good ones follow up the leads they remember, on the days they are not at three opens. Every enquiry chased on a schedule is a different number, and it shows up in listings won.
Can it handle both sales and property management?: They run as separate lines with their own rules — an appraisal enquiry and a tenant enquiry are not the same conversation.

Same trade

Everything else that runs on a real estate line

Same station

Database reactivation in other trades

Real estate · Database reactivation

Find your leak
in 10 minutes.

We count what is leaking out of your pipeline right now and put a dollar figure on it. Free, ten minutes, no login, no obligation.

You see the number before you spend anything.