Legal · STN 02 — Answer
Ninety seconds,
every time.
Distress plus comparison. The firm that answers first has an enormous advantage before price is ever discussed. Most jobs go to whoever replies first. This makes that you, every time. Without it, the enquiry waits four hours and lands after they have already booked someone else — and for law firms and legal practices taking enquiries from the public, that adds up to $56,700 a year.
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What it is costing now
$56,700
a year for law firms and legal practices taking enquiries from the public. Struck through because it is recoverable.
Based on 3 unanswered enquiries a month at $4,500 average matter value, of which 35% would have converted. Your leak audit uses your numbers, not these.
What changes
Most jobs go to whoever replies first. This makes that you, every time.
Every new enquiry — from any channel, at any hour — gets a real reply inside 90 seconds. Not an autoresponder saying we received your message: an actual reply that asks the next question and moves toward a booking. On the line this sits at station 2, answer — the point where enquiries either turn into matters or quietly stop. The people qualified to speak to a new client are billing, in court, or in a meeting.
The board — Legal — answer station
RUNNING- 19:26Family law enquiry — initial adviceMissed callConsult Thu 10:00
- 21:40Conveyancing — contract reviewWeb chatBooked Wed
- TueCosts estimate #14 — commercialDay-5 chaseInstructed
- 06:00Shift summary → principal's phoneReport3 consults booked
How it runs
What 90-second speed to lead changes for legal
01
The clock starts
The moment an enquiry lands, from any channel.
02
A real reply goes out
Personal, specific to what they asked, and moving toward a time in the diary.
03
It keeps going
If they do not reply, it follows up — rather than the enquiry going cold in an inbox.
04
You see the clock
Median reply time is on your shift summary, so the number is a fact, not a claim.
Straight answers
90-second speed to lead for legal practices — questions people ask
- We usually get back to people the same day.
- Same day is the industry norm, which is exactly why it does not win. The business that replies in 90 seconds takes the job before the same-day reply is written.
- Can automation give legal advice?
- No, and it does not. It captures the nature of the matter, checks for conflicts against your rules, and books a consultation. Every word of advice comes from a person.
- How does it handle conflict checks?
- Names and opposing parties are captured at intake and checked against your list before a consultation is confirmed, which is earlier than most firms manage manually.
Same trade
Everything else that runs on a legal line
Missed-call text-back
A text goes out before the voicemail beep would have finished.
Straight-to-calendar booking
Qualified enquiries land in your calendar. No phone tag, no back and forth.
AI web chat
A visitor asking a question at 11pm gets an answer, not a contact form.
Appointment reminders
A booking that does not show up cost you the same as one you never took.
Quote follow-up on day 2, 5 and 9
Sent is not the same as answered. Every open quote gets followed until it is one or the other.
The pipeline board
Every open enquiry, what stage it is at, and what happens to it next.
Same station
90-second speed to lead in other trades
Legal · 90-second reply
Find your leak
in 10 minutes.
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