Legal · STN 02 — Answer
Missed calls,
un-missed.
Distress plus comparison. The firm that answers first has an enormous advantage before price is ever discussed. A text goes out before the voicemail beep would have finished. Without it, the call goes to voicemail, no message is left, and the job goes to whoever answers next — and for law firms and legal practices taking enquiries from the public, that adds up to $56,700 a year.
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What it is costing now
$56,700
a year for law firms and legal practices taking enquiries from the public. Struck through because it is recoverable.
Based on 3 unanswered enquiries a month at $4,500 average matter value, of which 35% would have converted. Your leak audit uses your numbers, not these.
What changes
A text goes out before the voicemail beep would have finished.
When a call rings out, a text is sent to that number within seconds asking what they need. Most people never leave a voicemail, but almost everyone answers a text. It is the fastest win on the line and usually the one that pays for the whole system in the first month. On the line this sits at station 2, answer — the point where enquiries either turn into matters or quietly stop. The people qualified to speak to a new client are billing, in court, or in a meeting.
The board — Legal — answer station
RUNNING- 19:26Family law enquiry — initial adviceMissed callConsult Thu 10:00
- 21:40Conveyancing — contract reviewWeb chatBooked Wed
- TueCosts estimate #14 — commercialDay-5 chaseInstructed
- 06:00Shift summary → principal's phoneReport3 consults booked
How it runs
What missed-call text-back changes for legal
01
The call rings out
You are on a job, in a meeting, driving, or closed. Nothing changes about how you work.
02
A text goes out
Within seconds, to that number, apologising for the miss and asking what they need.
03
They reply
The conversation continues by text — which they can do from anywhere, including where they could not take a call.
04
It books or hands over
Straight to a booked slot, or to you with the whole thread if it needs a person.
Straight answers
Missed-call text-back for legal practices — questions people ask
- Won't people be annoyed by an automated text?
- They called you. A text back in ten seconds reads as attentive, not automated. The version that annoys people is the one that never comes.
- Can automation give legal advice?
- No, and it does not. It captures the nature of the matter, checks for conflicts against your rules, and books a consultation. Every word of advice comes from a person.
- How does it handle conflict checks?
- Names and opposing parties are captured at intake and checked against your list before a consultation is confirmed, which is earlier than most firms manage manually.
Same trade
Everything else that runs on a legal line
90-second speed to lead
Most jobs go to whoever replies first. This makes that you, every time.
Straight-to-calendar booking
Qualified enquiries land in your calendar. No phone tag, no back and forth.
AI web chat
A visitor asking a question at 11pm gets an answer, not a contact form.
Appointment reminders
A booking that does not show up cost you the same as one you never took.
Quote follow-up on day 2, 5 and 9
Sent is not the same as answered. Every open quote gets followed until it is one or the other.
The pipeline board
Every open enquiry, what stage it is at, and what happens to it next.
Same station
Missed-call text-back in other trades
Legal · Missed-call text-back
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