Won't people be annoyed by an automated text?

They called you. A text back in ten seconds reads as attentive, not automated. The version that annoys people is the one that never comes.

My jobs are big and infrequent. Is this overkill?

The opposite. When one job is worth five figures, a single recovered enquiry pays for a year of the system. You need it to work twice.

What happens after a storm when everyone calls at once?

Every caller gets an answer and a place in the queue. Inspections are booked in geographic order rather than the order the phone rang.

Roofers · STN 02 — Answer

Missed calls,
un-missed.

A $9,000 restoration is not decided in a day. Without follow-up it is decided by whoever stayed in touch. A text goes out before the voicemail beep would have finished. Without it, the call goes to voicemail, no message is left, and the job goes to whoever answers next — and for roofing contractors, restoration and gutter specialists, that adds up to $61,200 a year.

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What it is costing now

~~$61,200~~

a year for roofing contractors, restoration and gutter specialists. Struck through because it is recoverable.

Based on 2 unanswered enquiries a month at $8,500 average job value, of which 30% would have converted. Your leak audit uses your numbers, not these.

What changes

A text goes out before the voicemail beep would have finished.

When a call rings out, a text is sent to that number within seconds asking what they need. Most people never leave a voicemail, but almost everyone answers a text. It is the fastest win on the line and usually the one that pays for the whole system in the first month. On the line this sits at station 2, answer — the point where enquiries either turn into jobs or quietly stop. Everyone calls at once, you are on a roof, and half of them are gone by the time you are down.

The board — Roofers — answer station

RUNNING

07:12Storm damage — tile roof, Hills districtMissed callInspection booked
11:40Quote #77 — full restoration, $11,200Day-9 chaseReplied "still keen"
16:05Gutter replacement — web formWeb formQuote sent 16:09
06:00Shift summary → owner's phoneReport$11,200 in play

How it runs

What missed-call text-back changes for roofers

01
The call rings out
You are on a job, in a meeting, driving, or closed. Nothing changes about how you work.
02
A text goes out
Within seconds, to that number, apologising for the miss and asking what they need.
03
They reply
The conversation continues by text — which they can do from anywhere, including where they could not take a call.
04
It books or hands over
Straight to a booked slot, or to you with the whole thread if it needs a person.

Straight answers

Missed-call text-back for roofing — questions people ask

Won't people be annoyed by an automated text?: They called you. A text back in ten seconds reads as attentive, not automated. The version that annoys people is the one that never comes.
My jobs are big and infrequent. Is this overkill?: The opposite. When one job is worth five figures, a single recovered enquiry pays for a year of the system. You need it to work twice.
What happens after a storm when everyone calls at once?: Every caller gets an answer and a place in the queue. Inspections are booked in geographic order rather than the order the phone rang.

Same trade

Everything else that runs on a roofer line

Same station

Missed-call text-back in other trades

Roofers · Missed-call text-back

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