Childcare · STN 02 — Answer
Ninety seconds,
every time.
Enquiries land after 8pm, when the centre is closed and every competitor is too. Answering is a genuine advantage. Most jobs go to whoever replies first. This makes that you, every time. Without it, the enquiry waits four hours and lands after they have already booked someone else — and for childcare centres, early learning and preschools, that adds up to $79,800 a year.
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What it is costing now
$79,800
a year for childcare centres, early learning and preschools. Struck through because it is recoverable.
Based on 2 unanswered enquiries a month at $9,500 average enrolment value, of which 35% would have converted. Your leak audit uses your numbers, not these.
What changes
Most jobs go to whoever replies first. This makes that you, every time.
Every new enquiry — from any channel, at any hour — gets a real reply inside 90 seconds. Not an autoresponder saying we received your message: an actual reply that asks the next question and moves toward a booking. On the line this sits at station 2, answer — the point where enquiries either turn into enrolments or quietly stop. A family who tours enrols far more often than one who does not. Everything should point at booking the tour.
The board — Childcare — answer station
RUNNING- 21:30Missed call — enrolment askMissed callText sent 21:31
- 20:12Web chat — waitlist question, 2yoWeb chatTour Fri 10:00
- WedWaitlist check-in — 64 familiesCampaign12 still looking
- 06:00Shift summary → director's phoneReport3 tours booked
How it runs
What 90-second speed to lead changes for childcare
01
The clock starts
The moment an enquiry lands, from any channel.
02
A real reply goes out
Personal, specific to what they asked, and moving toward a time in the diary.
03
It keeps going
If they do not reply, it follows up — rather than the enquiry going cold in an inbox.
04
You see the clock
Median reply time is on your shift summary, so the number is a fact, not a claim.
Straight answers
90-second speed to lead for childcare & early learning — questions people ask
- We usually get back to people the same day.
- Same day is the industry norm, which is exactly why it does not win. The business that replies in 90 seconds takes the job before the same-day reply is written.
- Parents are choosing who cares for their child. Is automation appropriate?
- The automation books the tour. Every part that matters — meeting you, seeing the room, meeting the educators — is entirely human. What it replaces is a parent getting no answer at 9pm and enrolling somewhere else.
- Can it answer questions about vacancies and fees?
- From your own current information, including room-by-room availability and the subsidy basics. Anything specific to a family's circumstances is booked in with you.
Same trade
Everything else that runs on a childcare line
AI web chat
A visitor asking a question at 11pm gets an answer, not a contact form.
Straight-to-calendar booking
Qualified enquiries land in your calendar. No phone tag, no back and forth.
Missed-call text-back
A text goes out before the voicemail beep would have finished.
Appointment reminders
A booking that does not show up cost you the same as one you never took.
Long-term nurture
The enquiry that was too early stays warm until it is ready.
Database reactivation
Booked work from people who already know you. No new ad spend.
Same station
90-second speed to lead in other trades
Childcare · 90-second reply
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