That list is old and cold.

It is a list of people who already chose you once. That is warmer than anything you can buy, and it costs nothing to ask.

Parents are choosing who cares for their child. Is automation appropriate?

The automation books the tour. Every part that matters — meeting you, seeing the room, meeting the educators — is entirely human. What it replaces is a parent getting no answer at 9pm and enrolling somewhere else.

Can it answer questions about vacancies and fees?

From your own current information, including room-by-room availability and the subsidy basics. Anything specific to a family's circumstances is booked in with you.

Childcare · STN 05 — Return

Your old list
is new revenue.

Enquiries land after 8pm, when the centre is closed and every competitor is too. Answering is a genuine advantage. Booked work from people who already know you. No new ad spend. Without it, a database of past customers sitting unused while you pay for new leads — and for childcare centres, early learning and preschools, that adds up to $79,800 a year.

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What it is costing now

~~$79,800~~

a year for childcare centres, early learning and preschools. Struck through because it is recoverable.

Based on 2 unanswered enquiries a month at $9,500 average enrolment value, of which 35% would have converted. Your leak audit uses your numbers, not these.

What changes

Booked work from people who already know you. No new ad spend.

A campaign to the customers already in your database — the ones who bought once, or enquired and went quiet. You already paid to acquire them. Reactivation is the cheapest revenue available to you, and most businesses never run it. On the line this sits at station 5, return — the point where enquiries either turn into enrolments or quietly stop. A family who tours enrols far more often than one who does not. Everything should point at booking the tour.

The board — Childcare — return station

RUNNING

WedWaitlist check-in — 64 familiesCampaign12 still looking
06:00Shift summary → director's phoneReport3 tours booked
20:12Web chat — waitlist question, 2yoWeb chatTour Fri 10:00
21:30Missed call — enrolment askMissed callText sent 21:31

How it runs

What database reactivation changes for childcare

01
The list is cleaned
Deduplicated and segmented by what they bought and when.
02
The offer is written
Done for you, in your voice, with a reason to act now that is not a discount.
03
It goes out in waves
Paced so replies are answerable, rather than a thousand at once.
04
Replies join the line
Every response is answered, qualified and booked like any other enquiry.

Straight answers

Database reactivation for childcare & early learning — questions people ask

That list is old and cold.: It is a list of people who already chose you once. That is warmer than anything you can buy, and it costs nothing to ask.
Parents are choosing who cares for their child. Is automation appropriate?: The automation books the tour. Every part that matters — meeting you, seeing the room, meeting the educators — is entirely human. What it replaces is a parent getting no answer at 9pm and enrolling somewhere else.
Can it answer questions about vacancies and fees?: From your own current information, including room-by-room availability and the subsidy basics. Anything specific to a family's circumstances is booked in with you.

Same trade

Everything else that runs on a childcare line

Same station

Database reactivation in other trades

Childcare · Database reactivation

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in 10 minutes.

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