Childcare · STN 03 — Book
The diary
holds.
Enquiries land after 8pm, when the centre is closed and every competitor is too. Answering is a genuine advantage. A booking that does not show up cost you the same as one you never took. Without it, an empty slot, the travel already committed, and an hour that cannot be resold — and for childcare centres, early learning and preschools, that adds up to $79,800 a year.
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What it is costing now
$79,800
a year for childcare centres, early learning and preschools. Struck through because it is recoverable.
Based on 2 unanswered enquiries a month at $9,500 average enrolment value, of which 35% would have converted. Your leak audit uses your numbers, not these.
What changes
A booking that does not show up cost you the same as one you never took.
Automatic reminders before every appointment, with an easy way to confirm or move it. A rescheduled job is worth real money; a no-show is worth nothing and burns the slot, the travel and the hour. On the line this sits at station 3, book — the point where enquiries either turn into enrolments or quietly stop. A family who tours enrols far more often than one who does not. Everything should point at booking the tour.
The board — Childcare — book station
RUNNING- 20:12Web chat — waitlist question, 2yoWeb chatTour Fri 10:00
- 06:00Shift summary → director's phoneReport3 tours booked
- 21:30Missed call — enrolment askMissed callText sent 21:31
- WedWaitlist check-in — 64 familiesCampaign12 still looking
How it runs
What appointment reminders changes for childcare
01
Confirmed on booking
Straight away, with the time, the address and what to expect.
02
Reminded before
On your schedule — the day before and the morning of, or whatever suits the work.
03
Easy to move
One reply reschedules. A moved job is revenue; a no-show is not.
04
The gap gets refilled
A cancellation can be offered to someone waiting rather than left empty.
Straight answers
Appointment reminders for childcare & early learning — questions people ask
- We already send reminders when we remember.
- When you remember is the load-bearing part of that sentence. It is the first thing dropped on a busy week, which is the same week the diary is worth most.
- Parents are choosing who cares for their child. Is automation appropriate?
- The automation books the tour. Every part that matters — meeting you, seeing the room, meeting the educators — is entirely human. What it replaces is a parent getting no answer at 9pm and enrolling somewhere else.
- Can it answer questions about vacancies and fees?
- From your own current information, including room-by-room availability and the subsidy basics. Anything specific to a family's circumstances is booked in with you.
Same trade
Everything else that runs on a childcare line
AI web chat
A visitor asking a question at 11pm gets an answer, not a contact form.
90-second speed to lead
Most jobs go to whoever replies first. This makes that you, every time.
Straight-to-calendar booking
Qualified enquiries land in your calendar. No phone tag, no back and forth.
Missed-call text-back
A text goes out before the voicemail beep would have finished.
Long-term nurture
The enquiry that was too early stays warm until it is ready.
Database reactivation
Booked work from people who already know you. No new ad spend.
Same station
Appointment reminders in other trades
Childcare · Reminders + no-shows
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