Accountants · STN 02 — Answer
Ninety seconds,
every time.
Enquiries concentrate around tax time, exactly when the practice is least able to answer the phone. Most jobs go to whoever replies first. This makes that you, every time. Without it, the enquiry waits four hours and lands after they have already booked someone else — and for accounting practices, bookkeepers and tax agents, that adds up to $35,600 a year.
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What it is costing now
$35,600
a year for accounting practices, bookkeepers and tax agents. Struck through because it is recoverable.
Based on 3 unanswered enquiries a month at $2,200 average engagement value, of which 45% would have converted. Your leak audit uses your numbers, not these.
What changes
Most jobs go to whoever replies first. This makes that you, every time.
Every new enquiry — from any channel, at any hour — gets a real reply inside 90 seconds. Not an autoresponder saying we received your message: an actual reply that asks the next question and moves toward a booking. On the line this sits at station 2, answer — the point where enquiries either turn into engagements or quietly stop. A proposal sent in the busy weeks is rarely followed up, and an unanswered proposal is a lost annual client.
The board — Accountants — answer station
RUNNING- Mon 18:12Missed call — BAS questionMissed callCallback booked
- Mon 8:40New client — small business taxWeb formConsult booked
- ThuProposal #88 — advisory, $4,800/yrDay-5 chaseSigned
- 06:00Shift summary → partner's phoneReport2 engagements signed
How it runs
What 90-second speed to lead changes for accountants
01
The clock starts
The moment an enquiry lands, from any channel.
02
A real reply goes out
Personal, specific to what they asked, and moving toward a time in the diary.
03
It keeps going
If they do not reply, it follows up — rather than the enquiry going cold in an inbox.
04
You see the clock
Median reply time is on your shift summary, so the number is a fact, not a claim.
Straight answers
90-second speed to lead for accounting & bookkeeping — questions people ask
- We usually get back to people the same day.
- Same day is the industry norm, which is exactly why it does not win. The business that replies in 90 seconds takes the job before the same-day reply is written.
- Our clients expect a professional relationship, not automation.
- They expect a reply. Automation covers the enquiry, the booking and the reminder — the advice and the relationship stay entirely yours, with more time for both.
- Can it handle confidential information?
- It captures contact details and the nature of the enquiry, then books. Financial detail is exchanged through your existing secure channels, not the chat.
Same trade
Everything else that runs on a accountant line
Straight-to-calendar booking
Qualified enquiries land in your calendar. No phone tag, no back and forth.
Quote follow-up on day 2, 5 and 9
Sent is not the same as answered. Every open quote gets followed until it is one or the other.
Database reactivation
Booked work from people who already know you. No new ad spend.
Appointment reminders
A booking that does not show up cost you the same as one you never took.
Missed-call text-back
A text goes out before the voicemail beep would have finished.
Long-term nurture
The enquiry that was too early stays warm until it is ready.
Same station
90-second speed to lead in other trades
Accountants · 90-second reply
Find your leak
in 10 minutes.
We count what is leaking out of your pipeline right now and put a dollar figure on it. Free, ten minutes, no login, no obligation.
You see the number before you spend anything.
free leak audit · 10 minutes · no login