Mortgage brokers · STN 02 — Answer
Ninety seconds,
every time.
A rate move produces a wave of enquiries in 48 hours, and they go to whoever responds inside that window. Most jobs go to whoever replies first. This makes that you, every time. Without it, the enquiry waits four hours and lands after they have already booked someone else — and for mortgage brokers and finance brokers, that adds up to $63,800 a year.
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What it is costing now
$63,800
a year for mortgage brokers and finance brokers. Struck through because it is recoverable.
Based on 4 unanswered enquiries a month at $3,800 average settlement value, of which 35% would have converted. Your leak audit uses your numbers, not these.
What changes
Most jobs go to whoever replies first. This makes that you, every time.
Every new enquiry — from any channel, at any hour — gets a real reply inside 90 seconds. Not an autoresponder saying we received your message: an actual reply that asks the next question and moves toward a booking. On the line this sits at station 2, answer — the point where enquiries either turn into settlements or quietly stop. Months between pre-approval and purchase. Without contact, the loan settles with someone else's broker.
The board — Mortgage brokers — answer station
RUNNING- Tue 14:02Missed call — first home buyerMissed callCallback 14:07
- Tue 9:14Web form — refinance, $680kWeb formConsult booked
- WedPre-approval expiring — 34 clientsCampaign9 replies
- 06:00Shift summary → principal's phoneReport3 consults booked
How it runs
What 90-second speed to lead changes for mortgage brokers
01
The clock starts
The moment an enquiry lands, from any channel.
02
A real reply goes out
Personal, specific to what they asked, and moving toward a time in the diary.
03
It keeps going
If they do not reply, it follows up — rather than the enquiry going cold in an inbox.
04
You see the clock
Median reply time is on your shift summary, so the number is a fact, not a claim.
Straight answers
90-second speed to lead for mortgage broking — questions people ask
- We usually get back to people the same day.
- Same day is the industry norm, which is exactly why it does not win. The business that replies in 90 seconds takes the job before the same-day reply is written.
- Is automated contact compliant in finance?
- The machine handles enquiry capture, scheduling and reminders — it does not give credit advice or make recommendations. Everything regulated stays with you, and the audit trail is stronger than a notepad because every contact is logged.
- What about clients whose pre-approval is expiring?
- Expiry dates drive a campaign automatically. It is the single most valuable list a broker has and it is usually only worked when someone remembers.
Same trade
Everything else that runs on a mortgage broker line
Straight-to-calendar booking
Qualified enquiries land in your calendar. No phone tag, no back and forth.
Long-term nurture
The enquiry that was too early stays warm until it is ready.
Database reactivation
Booked work from people who already know you. No new ad spend.
Missed-call text-back
A text goes out before the voicemail beep would have finished.
The pipeline board
Every open enquiry, what stage it is at, and what happens to it next.
Appointment reminders
A booking that does not show up cost you the same as one you never took.
Same station
90-second speed to lead in other trades
Mortgage brokers · 90-second reply
Find your leak
in 10 minutes.
We count what is leaking out of your pipeline right now and put a dollar figure on it. Free, ten minutes, no login, no obligation.
You see the number before you spend anything.
free leak audit · 10 minutes · no login