Insurance · STN 05 — Return
Your old list
is new revenue.
No contact before renewal means the client compares online, and online always looks cheaper than a broker who did not call. Booked work from people who already know you. No new ad spend. Without it, a database of past customers sitting unused while you pay for new leads — and for insurance brokers and authorised representatives, that adds up to $21,600 a year.
free leak audit · 10 minutes · no login
What it is costing now
$21,600
a year for insurance brokers and authorised representatives. Struck through because it is recoverable.
Based on 5 unanswered enquiries a month at $900 average policy value, of which 40% would have converted. Your leak audit uses your numbers, not these.
What changes
Booked work from people who already know you. No new ad spend.
A campaign to the customers already in your database — the ones who bought once, or enquired and went quiet. You already paid to acquire them. Reactivation is the cheapest revenue available to you, and most businesses never run it. On the line this sits at station 5, return — the point where enquiries either turn into policies or quietly stop. Personal lines enquiries are shopped the same day. A next-day quote is a wasted quote.
The board — Insurance — return station
RUNNING- MonRenewals due in 30 days — 96 clientsCampaign31 replies
- 06:00Shift summary → principal's phoneReport31 renewals in play
- Tue 11:20Missed call — business pack quoteMissed callCallback 11:24
- WedQuote #212 — landlord coverDay-2 chaseBound
How it runs
What database reactivation changes for insurance
01
The list is cleaned
Deduplicated and segmented by what they bought and when.
02
The offer is written
Done for you, in your voice, with a reason to act now that is not a discount.
03
It goes out in waves
Paced so replies are answerable, rather than a thousand at once.
04
Replies join the line
Every response is answered, qualified and booked like any other enquiry.
Straight answers
Database reactivation for insurance broking — questions people ask
- That list is old and cold.
- It is a list of people who already chose you once. That is warmer than anything you can buy, and it costs nothing to ask.
- Does this replace our renewal process?
- It runs it. Renewal dates drive the contact automatically so no policy reaches expiry without the client hearing from you.
- Is automated contact compliant?
- It handles contact, scheduling and reminders. Anything constituting advice or a recommendation stays with the adviser, and every contact is logged.
Same trade
Everything else that runs on a insurance line
90-second speed to lead
Most jobs go to whoever replies first. This makes that you, every time.
Long-term nurture
The enquiry that was too early stays warm until it is ready.
Missed-call text-back
A text goes out before the voicemail beep would have finished.
Quote follow-up on day 2, 5 and 9
Sent is not the same as answered. Every open quote gets followed until it is one or the other.
Straight-to-calendar booking
Qualified enquiries land in your calendar. No phone tag, no back and forth.
The pipeline board
Every open enquiry, what stage it is at, and what happens to it next.
Same station
Database reactivation in other trades
Insurance · Database reactivation
Find your leak
in 10 minutes.
We count what is leaking out of your pipeline right now and put a dollar figure on it. Free, ten minutes, no login, no obligation.
You see the number before you spend anything.
free leak audit · 10 minutes · no login